Resources
Success begins with the right strategy.
We share our thinking and thought
leadership to help you drive
changes and internal discussions
Transformation through Agile Leadership
The idea of executive engagement impliesan accountable and engaged member of the account team, rather than a distant back- room player. In our organization's work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place....
Thinking Globally and acting local
The COE creates the fine balance by driving the corporate shift, aligning the vision and mindset and providing an aligned communication and business process while enabling the local groups to focus on customer intimacy and relevant value In addition to everything...
Creating customer-centric curricula
Simplicity and sustainability are created when we move from role competencies and curriculum to customer centric curriculums When looking at SAM's competencies and skillset, many of our clients struggle to integrate and connect with the diverse competency models...
Developing and enabling the cultural shift
The COEs an emerging best practice and critical success factors that can be the catalyst to create the right mindset process and skillset while ensuring evolution and sustainability. Disruption, although most times unwelcome, gives way to innovation. Could the mother...
Center of Excellence
One could argue that in today's environment that COEs (Center of Excellence) is overused. Whether you call it COE or “SAM program office”,the message is the same: These enabling units are critical to your SAM roadmap's success. As we work with organizations on their...
Want to accelerate your SAM journey?
Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation be, in fact, disruption? This last year has certainly proven this saying in our customer-centric aspirations. We have seen seismic shifts within...
Account Based Marketing interview by Pfizer COE
We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and...
Transformation through Agile Leadership
Helping leaders with crossroads decisions through executive and team coaching. Partnering with organizations to accelerate business transformations and customer-centricity through SAM roadmaps. The business world is currently a fascinating incubator of innovation...
Marketing Role in Creating Distinctive Business Value
The Figure below illustrates what the best marketing organizations are doing. Focusing on the right side, we can see some of the critical roles that Marketing needs to play for the success of the customercentric journey and what we have been exploring in this...
The Marketing and Sales roles in this tight collaboration
In both Sales and Marketing, we work so hard on customer centricity, customer focus and customer knowledge. Yet do we truly understand the customer’s buying journey – from the moment they realize a need for a product or service, i.e., the point of inspiration, to the...
Stay informed
International hub
Cosawi SRL.
Brussels, Belgium
North American Hub
Cosawi inc.
Montréal, Québec, Canada
info@cosawi.com