AMB Webinar: Part 2
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Recent Posts
The Essence of KAMGAM Programme Design
By AKAM Board Members Olivier Rivière (Powering), Armelle Dupont (Vetropak), Dominique Coté (Cosawi)Exploring methodology, governance, and organisation Setting the framework for thinking about K/GAM When considering the design of a Key or Global Account Management...
Why isn’t Marketing in the KAM/ SAM journey ?
By Dominique CôtéCEO & FounderCosawi Why isn’t Marketing in the KAM/ SAM journey ? Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving...
Shifting to an outside in engagement model and mindset
Owner and Founder, CosawiPharma needs to transform the way it engages customers if it is to adapt to disruption in the healthcare landscape For the past 30 + years, I have been involved in pharma discussions regarding the need to radically change our sales and...