Center of Excellence: A Critical Lighthouse to Provide Successful Journey Direction & Leadership

So, what is a COE?

One could argue that in today’s environment that COEs (Center of Excellence) is overused. Whether you call it COE or “SAM program office”,the message is the same: These enabling units are critical to your SAM roadmap’s success. 

As we work with organizations on their SAM journeys, we see the impact of setting up a SAM commercial enablement structure can have on the SAM roadmap’s success and sustainability. A COE serves to accelerate and ensure the needed transformation, evolution and sustainability plans.

By COE, we mean a centralized group of SAM experts and people who “get it” and who should be leveraged as the catalyst for instilling the mindset, processes and skillsets for distinctive go-to-market and customer-centric engagement models. 


These are the people responsible for the day-to-day global strategies and operational execution of the SAM roadmap and “Sherpas” of its future evolution as it grows and adapt to the customer changes.

Recent Posts

KAM Leader Series: Shaping Innovative Solutions

KAM Leader Series: Shaping Innovative Solutions

 Co-authored by Tania Lennon, Global Space Lead, Talent Assessment and Leadership at ZS and Dominique Côté, CEO and Founder, Cosawi and Principal, The Summit GroupSAMA is proud to offer this 3rd article in the 4-part series on the importance of SAM / KAM leadership....

read more
Back to COE - Center of Excellence