Resources
Success begins with the right strategy.
We share our thinking and thought leadership to help you drive changes and internal discussions.
Explore our library of helpful resources.
Categories
COE - Center of Excellence
Enabling your business transformation for better customer engagement.
ABM – Account Based Marketing
Customer led
Team enabled
Integrating the power of Marketing to accelerate engagement for competitive immunity.
Leadership
In today’s dynamic landscape, exceptional leadership thrives on the art of coaching, elevating the needs of team members to paramount importance, while zealously cultivating a harmonious and compassionate work milieu that fuels collaborative brilliance.
Disruption, Trends, and Transformations
Business transformations – trends – What we see | disruption in the business environment.
All Recently Published
Want to accelerate your SAM journey?
Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation be, in fact, disruption? This last year has certainly proven this saying in our customer-centric aspirations. We have seen seismic shifts within...
Account Based Marketing interview by Pfizer COE
We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and...
Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.
Owner & Founder Cosawi Owner & Founder Kate Burda & Company The first article of this series on SAM journey acceleration critical success factors discussed the importance of establishing a Center of Excellence to enable the SAM journey evolution’s...
Transformation through Agile Leadership
Helping leaders with crossroads decisions through executive and team coaching. Partnering with organizations to accelerate business transformations and customer-centricity through SAM roadmaps. The business world is currently a fascinating incubator of innovation...
Marketing Role in Creating Distinctive Business Value
The Figure below illustrates what the best marketing organizations are doing. Focusing on the right side, we can see some of the critical roles that Marketing needs to play for the success of the customercentric journey and what we have been exploring in this...
The Marketing and Sales roles in this tight collaboration
In both Sales and Marketing, we work so hard on customer centricity, customer focus and customer knowledge. Yet do we truly understand the customer’s buying journey – from the moment they realize a need for a product or service, i.e., the point of inspiration, to the...