Resources
Success begins with the right strategy.
We share our thinking and thought leadership to help you drive changes and internal discussions.
Explore our library of helpful resources.
Categories
COE - Center of Excellence
Enabling your business transformation for better customer engagement.
ABM – Account Based Marketing
Customer led
Team enabled
Integrating the power of Marketing to accelerate engagement for competitive immunity.
Leadership
In today’s dynamic landscape, exceptional leadership thrives on the art of coaching, elevating the needs of team members to paramount importance, while zealously cultivating a harmonious and compassionate work milieu that fuels collaborative brilliance.
Disruption, Trends, and Transformations
Business transformations – trends – What we see | disruption in the business environment.
All Recently Published
Developing and enabling the cultural shift
The COEs an emerging best practice and critical success factors that can be the catalyst to create the right mindset process and skillset while ensuring evolution and sustainability.Disruption, although most times unwelcome, gives way to innovation. Could the mother...
Center of Excellence
One could argue that in today's environment that COEs (Center of Excellence) is overused. Whether you call it COE or “SAM program office”,the message is the same: These enabling units are critical to your SAM roadmap's success. As we work with organizations on their...
ABM Webinar: Part 1
Download the Article HERE Watch the LinkedIn Live Event HereRecent Posts
ABM Webinar: Part 2
Download the Article HERE Watch the LinkedIn Live Event HereRecent Posts
Want to accelerate your SAM journey?
Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation be, in fact, disruption? This last year has certainly proven this saying in our customer-centric aspirations. We have seen seismic shifts within...
Account Based Marketing interview by Pfizer COE
We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and...