Resources
Success begins with the right strategy.
We share our thinking and thought leadership to help you drive changes and internal discussions.
Explore our library of helpful resources.
Categories
COE - Center of Excellence
Enabling your business transformation for better customer engagement.
ABM – Account Based Marketing
Customer led
Team enabled
Integrating the power of Marketing to accelerate engagement for competitive immunity.
Leadership
In today’s dynamic landscape, exceptional leadership thrives on the art of coaching, elevating the needs of team members to paramount importance, while zealously cultivating a harmonious and compassionate work milieu that fuels collaborative brilliance.
Disruption, Trends, and Transformations
Business transformations – trends – What we see | disruption in the business environment.
All Recently Published
The Power of Account-Based Marketing: A Thales Case Study
By Dominique Côté CEO & Founder Cosawi Catherine Lapouge & Marine Bray-Bouineau Group Marketing and Sales Performance team Thales Pierre Schaeffer Chief Marketing Officer ThalesIn the work we do, we find fascinating to see that Marketing as a function is often missing...
Business Transformation Consulting CEO of the Year 2023
Dominique’s award-winning expertise and vision have earned her the prestigious recognition of Business Transformation Consulting CEO of the Year 2023. READ MORE
KAM Leader Series: Shaping Innovative Solutions
Co-authored by Tania Lennon, Global Space Lead, Talent Assessment and Leadership at ZS and Dominique Côté, CEO and Founder, Cosawi and Principal, The Summit GroupSAMA is proud to offer this 3rd article in the 4-part series on the importance of SAM / KAM leadership....
ABM Webinar with Thales
How to integrate marketing into your SAM journey for accelerated impact” We know that Strategic Account Management is a team’s sport, yet marketing is often missing at the Strategic Account table. Listen on how one organisation, Thales, has integrated account...
LinkedIn Live
What is ABM and what is the role of marketing on this new customer centric approach ? Listen to two thought leaders exchange on this topic interviewed by Arpedio Thoughtware is important upstream of platformware READ MORE
Transformation through Agile Leadership
The idea of executive engagement impliesan accountable and engaged member of the account team, rather than a distant back- room player. In our organization's work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place....