How a Center of Excellence can turn your headaches into success
In an era of constant change and market complexities
strategic account management (SAM) has evolved into a vital business transformation strategy. Its success, however, hinges on the presence of a robust Center of Excellence (CoE). Far more than a support function, the CoE plays a critical role in embedding SAM within the organization by driving vision, ensuring alignment, enabling consistency, and fostering continuous improvement.
As the strategic nerve center, the CoE unifies cross-functional
expertise from teams such as sales, marketing, IT, and operations, while also integrating critical roles in finance, training, and human resources. This diverse composition brings together strategic account managers, change agents, and process experts who provide the vision and framework needed to standardize processes, define methodologies, and
