How to integrate marketing into your SAM journey for accelerated impact”
We know that Strategic Account Management is a team’s sport, yet marketing is often missing at the Strategic Account table.
Listen on how one organisation, Thales, has integrated account marketing from the starting point of their strategic account management journey and the impact it has on their growth and roadmap evolution.
A business transformation that created acceleration and cohesion of their customer centric approach.
ABM Webinar with Thales
