AMB Webinar: Part 2
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Recent Posts
IS YOUR SAM JOURNEY STALLED?
By AKAM Board Members Olivier Rivière (Powering), Armelle Dupont (Vetropak), Dominique Coté (Cosawi)Exploring methodology, governance, and organisation Setting the framework for thinking about K/GAM When considering the design of a Key or Global Account Management...
THE ESSENCE OF KAM/GAM
By AKAM Board Members Olivier Rivière (Powering), Armelle Dupont (Vetropak), Dominique Coté (Cosawi)Exploring methodology, governance, and organisation Setting the framework for thinking about K/GAM When considering the design of a Key or Global Account Management...
Why isn’t Marketing in the KAM/ SAM journey ?
By Dominique CôtéCEO & FounderCosawi Why isn’t Marketing in the KAM/ SAM journey ? Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving...