AMB Webinar: Part 2
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Recent Posts
Shifting to an outside in engagement model and mindset
Owner and Founder, CosawiPharma needs to transform the way it engages customers if it is to adapt to disruption in the healthcare landscape For the past 30 + years, I have been involved in pharma discussions regarding the need to radically change our sales and...
KAM Leader Series: Shaping Innovative Solutions
Through Center of Excellence, Executive Engagement, & ABM MasteryOwner and Founder, CosawiDisruption continues to drive innovation across industries, reshaping how businesses engage with customers. In 2024, we’re witnessing rapid changes as companies adapt to...
The Power of Account-Based Marketing: A Thales Case Study
By Dominique Côté CEO & Founder Cosawi Catherine Lapouge & Marine Bray-Bouineau Group Marketing and Sales Performance team Thales Pierre Schaeffer Chief Marketing Officer ThalesIn the work we do, we find fascinating to see that Marketing as a function is often missing...