Resources
Success begins with the right strategy.
We share our thinking and thought leadership to help you drive changes and internal discussions.
Explore our library of helpful resources.
Categories
COE - Center of Excellence
Enabling your business transformation for better customer engagement.
ABM – Account Based Marketing
Customer led
Team enabled
Integrating the power of Marketing to accelerate engagement for competitive immunity.
Leadership
In today’s dynamic landscape, exceptional leadership thrives on the art of coaching, elevating the needs of team members to paramount importance, while zealously cultivating a harmonious and compassionate work milieu that fuels collaborative brilliance.
Disruption, Trends, and Transformations
Business transformations – trends – What we see | disruption in the business environment.
All Recently Published
Le Figaro
I had the opportunity to share Cosawi’s perspective in an interview published by Le Figaro’s Table des Dirigeants, addressing a question many leaders are facing today: what if...
Customer-Centric Curricula
Customer-Centric Curricula: The Strategic Imperative for Modern Account Excellence Organizations across industries continue to face unprecedented complexity in how to engage and create value for their customers and clients. Hybrid interactions, rapidly evolving market...
Establishing a Strategic Account Management (SAM) Transformation
By AKAM Board Members Olivier Rivière (Powering), Armelle Dupont (Vetropak), Dominique Coté (Cosawi)Exploring methodology, governance, and organisation Setting the framework for thinking about K/GAM When considering the design of a Key or Global Account Management...
IS YOUR SAM JOURNEY STALLED?
By AKAM Board Members Olivier Rivière (Powering), Armelle Dupont (Vetropak), Dominique Coté (Cosawi)Exploring methodology, governance, and organisation Setting the framework for thinking about K/GAM When considering the design of a Key or Global Account Management...
THE ESSENCE OF KAM/GAM
By AKAM Board Members Olivier Rivière (Powering), Armelle Dupont (Vetropak), Dominique Coté (Cosawi)Exploring methodology, governance, and organisation Setting the framework for thinking about K/GAM When considering the design of a Key or Global Account Management...
Why isn’t Marketing in the KAM/ SAM journey ?
By Dominique CôtéCEO & FounderCosawi Why isn’t Marketing in the KAM/ SAM journey ? Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving...