Resources
leadership to help you drive changes and internal discussions
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Account Based Marketing
Customer led - Team enabled - Integrating the power of Marketing to accelerate engagement for competitive immunity.
COE - Center of Excellence
Enabling your business transformation for a better customer engagement.
Leadership
In today's dynamic landscape, exceptional leadership thrives on the art of coaching, elevating the needs of team members to paramount importance, while zealously cultivating a harmonious and compassionate work milieu that fuels collaborative brilliance.
Others
Business Transformations
Trends - What we see | disruption in the business environment.trends - What we see | disruption in the business environment.
The Power of Account-Based Marketing: A Thales Case Study
By Dominique Côté CEO & Founder Cosawi Catherine Lapouge & Marine Bray-Bouineau Group Marketing and Sales Performance team Thales Pierre Schaeffer Chief Marketing Officer Thales In the work we do, we find fascinating to see that Marketing as a function...
read moreBusiness Transformation Consulting CEO of the Year 2023
Dominique’s award-winning expertise and vision have earned her the prestigious recognition of Business Transformation Consulting CEO of the Year 2023. READ MORE
read moreKAM Leader Series: Shaping Innovative Solutions
KAM Leader Series: Shaping Innovative Solutions By Dominique Côté Co-authored by Tania Lennon, Global Space Lead, Talent Assessment and Leadership at ZS and Dominique Côté, CEO and Founder, Cosawi and Principal, The Summit Group SAMA is proud to offer this 3rd...
read moreABM Webinar with Thales
How to integrate marketing into your SAM journey for accelerated impact” We know that Strategic Account Management is a team’s sport, yet marketing is often missing at the Strategic Account table. Listen on how one organisation, Thales, has integrated account...
read moreLinkedIn Live
What is ABM and what is the role of marketing on this new customer centric approach ? Listen to two thought leaders exchange on this topic interviewed by Arpedio Thoughtware is important upstream of platformware READ MORE
read moreTransformation through Agile Leadership
FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT Dominique Côté The idea of executive engagement impliesan accountable and engaged member of the account team, rather than a distant back- room player. In our organization's work, we see much confusion and lack...
read moreThinking Globally and acting local
Thinking Globally and Acting Local The COE creates the fine balance by driving the corporate shift, aligning the vision and mindset and providing an aligned communication and business process while enabling the local groups to focus on customer...
read moreCreating customer-centric curricula
Creating Customer-centric Curricula Simplicity and sustainability are created when we move from role competencies and curriculum to customer centric curriculums When looking at SAM's competencies and skillset, many of our clients struggle to integrate and connect with the diverse...
read moreDeveloping and enabling the cultural shift
Developing and enabling the cultural shift needed in the new SAM business model The COEs an emerging best practice and critical success factors that can be the catalyst to create the right mindset process and skillset while ensuring evolution and...
read moreCenter of Excellence
Center of Excellence: A Critical Lighthouse to Provide Successful Journey Direction & Leadership So, what is a COE? One could argue that in today's environment that COEs (Center of Excellence) is overused. Whether you call it COE or “SAM program...
read moreABM Webinar: Part 1
ABM Webinar: Part 1 Download the Article HERE Watch the LinkedIn Live Event Here Recent Posts ABM Webinar with Thales How to integrate marketing into your SAM journey for accelerated impact” We know that Strategic Account Management is a team’s sport,...
read moreABM Webinar: Part 2
AMB Webinar: Part 2 Download the Article HERE Watch the LinkedIn Live Event Here Recent Posts ABM Webinar with Thales How to integrate marketing into your SAM journey for accelerated impact” We know that Strategic Account Management is a team’s sport,...
read moreWant to accelerate your SAM journey?
Want to accelerate your SAM journey? Three critical areas to tackle. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation be, in fact, disruption? This last year has certainly proven this saying in...
read moreAccount Based Marketing interview by Pfizer COE
Account Based Marketing interview by Pfizer COE In conversation with Dominique Côté from Cosawi Consulting– shining a light on the essential role of marketing in KAM. We talk to Dominque Côté about the central role of marketing in Key Account...
read moreAccount-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.
ACCOUNT-BASED MARKETING: TIME TO FUTURE PROOF YOUR MARKETING EFFORTS TO BECOME CUSTOMER-LED AND TEAM ENABLED By Dominique Côté Owner & Founder Cosawi By Kate Burda Owner & Founder Kate Burda & Company The first article of this series on SAM...
read moreTransformation through Agile Leadership
Transformation through Leadership Dominique Côté Helping leaders with crossroads decisions through executive and team coaching. Partnering with organizations to accelerate business transformations and customer-centricity through SAM roadmaps. The business world is currently a fascinating incubator of innovation where being agile, adapting and pivoting...
read moreMarketing Role in Creating Distinctive Business Value
Marketing Role in Creating Distinctive Business Value So what do the best marketing organizations do differently to create distinctive business value in today’s digital economy? The Figure below illustrates what the best marketing organizations are doing. Focusing on the right side, we...
read moreThe Marketing and Sales roles in this tight collaboration
Customer buying journey: The Marketing and Sales roles in this tight collaboration “Get closer than ever to your customers. So close, in fact, you tell them what they need well before they realize it.” - Steve Jobs In both Sales...
read moreAccount Base Marketing
DO STRATEGIC ACCOUNT MANAGERS REQUIRE SUPERPOWERS? TIME FOR ACCOUNT-BASED MARKETING TO COME TO THE RESCUE The global economy is becoming increasingly complex and, since we work in the strategic account management environment, we can see the impact it has on the...
read moreCOE Components: Avoiding Complexity
COE Components: Avoiding Complexity Avoiding the tendency toward too much complexity and focusing on the center of excellence components that are really needed is an art. The essential components of a COE are also important drivers for success. Avoiding the tendency toward...
read moreCustomer-Centric vs. Roles Curriculums
Customer-Centric vs. Roles Curriculums Training curriculums are a essential tool to initiate and install internal collaboration and bring cohesion. Learning and development capabilities need to be integrated into the COE to build a customer-centric curriculum. This curriculum ensures that every customer-facing individual is aligned...
read moreBuilding global excellence
Building Global Centers of Excellence The center of excellence has emerged as a best practice for stabilizing organizations Much has been said about the challenges and values of building global centers of excellence for key account management (KAM) and strategic account management (SAM) as...
read moreTowards a healthier sales model
Towards a healthier sales model Pharma needs to transform the way it engages customers if it is to adapt to disruption in the healthcare landscape For the past 20 years, I have been involved in pharma discussions regarding the need to radically change...
read moreA SAM Journey & COE Keynote
A center of excellence is a critical success factor in any Strategic account management journey. Listen to a keynote from Dominique’s corporate time where she shares her journey in different organization and her learning. Key NOTE Strategic account management organization...
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